Xiaohongshu, also known as Little Red Book, is one of the most prominent lifestyle platforms which combines social media and e-commerce features in China. Evolving as China’s greatest content hub for word-of-mouth, along with its engaged and affluent user base, Xiaohongshu becomes the best choice for global and domestic brands to reach the wide Chinese audience and expand to the China market.
ASIAPAC’S STRATEGIC XIAOHONGSHU MARKETING SERVICES
Comprehensive Brand Evaluation
Every platform has its own set of rules and restrictions, Xiaohongshu is no exception. Even AsiaPac has grasped the winning key of Xiaohongshu marketing, a comprehensive company evaluation is inevitable before offering you the most ideal digital marketing solution in China.
Xiaohongshu Business Account Creation
As Xiaohongshu Official Global Partner, AsiaPac manages the entire tedious process of setting up your official brand account on Xiaohongshu. All you have to do is simply enjoy your certified icon, profile personalization, enhanced social features, and data insight report in just a glimpse.
AI-driven Xiaohongshu KOL Marketing Solution
AsiaPac harnesses the extensive KOL database in Asia to match your brand with the most suitable influencers utilizing our self-developed KOL management tool KOOLER AI. Our dedicated experts are experienced in managing influencers and maintaining effective relationships. Be reassured and wait for the wow engagement effect!
Localized Content Feed in Xiaohongshu
AsiaPac acknowledges all contents format audience interacts with and perceives your brand. Our dedicated team creates tailored content around daily events in local culture and language that appeals to audience instantly. Your brand are connecting with 300M+ Xiaohongshu registered users in a voice that feels familiar.
Precise Xiaohongshu Ad Delivery
Xiaohongshu paid advertising seamlessly integrates your brand or products into the audiences’ feed across the whole platform, including Following, Moments, Nearby, Search, Stories etc., Based on your marketing objective, AsiaPac recommends the best ad options to reach your target prospects.
Xiaohongshu Performance Reporting
In addition to closely monitoring and tracking your brand’s Xiaohongshu account, AsiaPac’s professionals regularly generate detailed, visually-enhanced analytical reports of your Xiaohongshu marketing performance, allowing for further strategic campaign adjustments and optimization.
XIAOHONGSHU MARKETING METHODOLOGY
Discover the market opportunity for the product/service and provide insights about customers’ needs.
Define the selling points and marketing scenarios of the product/service to set up new marketing strategy.
Leverage different tools and create precise contents to target niche audience and increase penetration.
Develop unique market share with the focus of hit product/service and establish quality brand image.
OVERVIEW OF XIAOHONGSHU AD OFFERINGS
Xiaohongshu Brand Takeover
A full screen ad design upon app-openings in static or dynamic image, and video format.
Xiaohongshu In-Feed Ad
An ad format appears as a native content that penetrates into the double-column feed on explore news page.
Xiaohongshu Brand Zone
A branded display of products shown on the first search result page according to Xiaohongshu users’ browsing behaviour or interested topic.
Xiaohongshu Topic Ad
A brand owner-established custom topic ad, featuring topic header, topic name, description, and videos, driving traffic from multi-channels and directing Xiaohongshu users to landing pages.
Xiaohongshu Sticker Ad
A customizable sticker ad depicting products or brand text allowing Xiaohongshu users to attach on their stories.
Xiaohongshu Business Topic Ad
A brand topic page with custom topic banner, topic display, description and topic-related user-generated contents, highlighting brand theme and promotional activities.
WHY ASIAPAC AS XIAOHONGSHU MARKETING AGENCY?
Xiaohongshu Official Global Partner
As selected by Xiaohongshu to be one of the official global reseller, AsiaPac is your trustworthy digital marketing agency to help brands establish their presence in Xiaohongshu. With our access to wider and greater resources and platform supports, you can connect with Chinese audiences easily.
Localized Chinese Context in Feeds & Creatives
To ensure your Xiaohongshu ad content engages well with the Chinese audience, AsiaPac has a team of Chinese creative talents capable of creating enticing content with in-market language and popular Chinese trends, guaranteeing you to reach the wide prospect and flourish on the platform.
All-rounded Solution for Xiaohongshu Marketing
AsiaPac provides comprehensive and all-rounded solution for Xiaohongshu marketing from official business account setup, content creation, KOL cooperation, Xiaohongshu advertising, campaign optimization to performance reporting. It is convenient for you to gain efficiencies, standardization, and one repository for data for your marketing strategy in China market.