Toutiao Advertising Reseller

Facilitated by a team of Toutiao digital advertising experts, AsiaPac is your most accountable Toutiao advertising reseller leading your ads to the right audience amongst the 850 million+ Chinese social media users.

Toutiao, as the No.1 news aggregator powered by Ocean Engine’s humane algorithm, has attracted tremendous PUGC content from renowned domestic media such as CCTV and People’s Daily. Toutiao users are displayed to tailored and diverse content through a variety of distribution methods.

410M Monthly Active Users

4B+ Daily Content Views

76mins Average Time Spent Daily

ASIAPAC’S STRATEGIC TOUTIAO ADVERTISING SERVICES

Easy Toutiao Business Account Setup

AsiaPac manages the whole time-consuming process of setting up a Toutiao business account and all you have to do is to enjoy the verified account in the blink of an eye.

Strategic Brand Evaluation

Renowned for its personalised and addictive content, Toutiao brings you large impressions with highly customized targeting, creative format and ad placement. That’s why AsiaPac insists in vetting your brand for your most strategic Toutiao planning.

Engaging Toutiao Branded Content

No one likes to read ads but Toutiao displays it as a piece of news, and therefore diverse content play a major role here. Whichever category is your brand in, AsiaPac can always offer quality content in the format of article, photos or videos that resonate with Chinese audience across the 130M+ daily users.

AI-driven Chinese Content KOL Matching

More than half of Toutiao users are young adults from the 1st and 2nd tier cities. AsiaPac matches your product with the apt influencer by our self-developed KOOLER AI, which filters out KOL across a wide variety of industries. Vertical marketing to achieve high conversion is no longer complicated.

Optimized Toutiao Targeting & Ad Placement

AsiaPac has integrated performance data linking Ocean Engine’s Douyin, Toutiao, Xigua and other products, benefiting our account advertising experts to utilize these insights to value up your Toutiao ad campaigns.

Advanced Toutiao Ad Performance Reports

With powerful technology in visuals, tracking, analysis and forecasting, AsiaPac provides you with in-depth and intelligent reports on a regular basis to cost-effectively manage your Toutiao ads.

OVERVIEW OF TOUTIAO AD OFFERINGS

TopView

A video ad which can transit from full screen to the native environment in Toutiao

Brand Takeover

An impactful visual shown immediately after Toutiao app launches

In-Feed Ad

A brand message, which ad format can be 360-Degree display, Carousel, Cinemograph etc, penetrating to Toutiao’s native feed list

Banner

A content integrated naturally in Toutiao’s Detail Page

Brand Zone

A branding display of products according to the Toutiao user’s search behaviour

Content Recommendation

A branding display of suggested Toutiao feeds, photos or videos according to the search behaviour

WHY ASIAPAC AS TOUTIAO ADVERTISING AGENCY?

Toutiao Advertising Reseller for Inbound & Outbound

AsiaPac is in the know to lead your Toutiao ad from the initial stage of finding your best targeting and bidding strategy, to the effective stage of gaining steady conversion rate and ROI. Your China inbound and outbound digital marketing are surely in good hands.

Localized Chinese Copywriting and Creative Talents

To ensure your Toutiao ad content to perfectly resonate with Chinese audience, AsiaPac has a whole team of creative talents in China who facilitate content with the hottest Chinese trends. With our cutting-edge data intelligence, high-value and precise ad delivery will allow you to excel in Toutiao advertising.

Acclaimed China Digital Expertise

AsiaPac leverages the 15+ years of China advertising experience and our Asia-Pacific perspectives to serve our clients across different industries such as ecommerce, technology, education, etc. Our award-winning campaigns range from SMEs to Fortune 500s.

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