We were thrilled to host the Taboola team at our AsiaPac Hong Kong headquarters recently for an exclusive, insight-packed partner workshop. As digital landscapes evolve at breakneck speed, staying ahead of the curve is paramount—and this session did not disappoint.
It was the ultimate afternoon for the AsiaPac team to rewire our marketing strategies and recharge our creative batteries. Not only were we thoroughly pampered with incredible food, drinks, and a much-needed wellness massage session, but we also gained a first look at the game-changing AI innovations set to redefine the future of digital advertising.
Key Takeaways from the Innovation Sessions
1. Driving Performance with Agentic AI
Taboola unveiled exclusive insights and emerging trends from its latest global survey, spotlighting how Agentic AI is moving beyond industry hype. It is actively reshaping the future of performance marketing by automating complex decision-making processes and helping brands optimise campaigns with unprecedented precision.
2. Scaling Growth with Realize+
We were treated to an inside look at Realize+, the premium upgrade to Taboola’s core advertiser platform. Engineered for brands looking to accelerate growth, it equips businesses with advanced campaign management tools and smarter, automated workflows designed to scale performance seamlessly while maximising ROI.
3. Unlocking Value via DeeperDive
The team showcased DeeperDive, Taboola’s cutting-edge Gen AI search engine built specifically for publishers. By transforming static, on-site content into instant, AI-powered conversational answers, it significantly boosts reader engagement, delivers deep audience intent insights, and unlocks brand-new revenue opportunities for media properties.
Looking Ahead
A huge thank you to the Taboola team for bringing this incredible session to our Hong Kong office, and to everyone involved for hosting such an enriching, refreshing, and collaborative afternoon. As a dedicated partner, we are incredibly excited to put these next-gen AI strategies and platform upgrades into action to drive smarter, faster growth for our clients.
About AsiaPac & AdTechinno
AsiaPac, with AdTechinno as its subsidiary, is an AI-driven, omnichannel digital marketing agency with extensive experience supporting more than 5,000 brands across the Asia Pacific. Its teams work across various sectors—including education, travel and hospitality, retail, finance, and public services—delivering performance-driven strategies rooted in local market insight.
With offices in Hong Kong, Chinese Mainland, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, and Indonesia, AsiaPac helps brands navigate Asia’s most complex digital ecosystems with confidence and precision.
Beyond strategic insight, we empower brands through our proprietary AI SaaS ecosystem. This includes KOOLER AI for data-led KOL discovery across 200,000+ creators, Kolsify for building culturally resonant digital avatars and social content, and OptAdEasy for AI-driven ad management and automated banner creation. Together with our programmatic DSP, APHub, we ensure that cross-border campaigns are both precise and scalable.
