AsiaPac x Gaode/Amap Malaysia Seminar Recap: China Digital Marketing & Consumer Trends

What does it take to connect with Chinese travellers in Malaysia? It starts with understanding the digital ecosystem that shapes how they discover, plan, and make purchasing decisions.

To help businesses navigate this rapidly evolving landscape, AdTech Innovation organised the China Digital Marketing & Consumer Trends Seminar, bringing together marketers, business leaders, and industry professionals to explore how brands can better engage Chinese consumers through China's unique digital ecosystem.

The seminar featured expert sharing sessions by Christy Lau (Associate Business Development Director, AsiaPac)  and Samson Chan (Lead of International Channel Management, Gaode/Amap), who provided valuable insights into Chinese consumer behaviour, digital habits, and the role of location intelligence in influencing purchasing decisions and travel experiences.

Connecting with Chinese Travellers Across Every Touchpoint

Throughout the session, attendees explored integrated digital marketing strategies across platforms such as Xiaohongshu, WeChat, and Amap, discovering how these platforms work together to shape the customer journey. 

One of the biggest takeaways from the seminar was that reaching Chinese travellers requires more than simply translating content. Success comes from understanding where consumers discover brands, how they make decisions, and the platforms they trust throughout their journey. 

Key Takeaways:

• The evolving travel marketing landscape in China: Attendees gained valuable insights into Xiaohongshu's travel user journey, the impact of "seedology" on consumer purchase intent, and how brands can capitalise on seasonal trends to build more effective marketing campaigns.
• Creating connected customer journeys across digital platforms: The event explored how Xiaohongshu and WeChat work together to drive engagement and conversions, highlighting best practices for calls-to-action, Mini Programs, KOL collaborations, and seamless customer interactions.
• Harnessing location intelligence for smarter marketing: Participants discovered how Amap's travel ecosystem and precision location-based services (LBS) enable brands to better understand traveller behaviour, deliver personalised recommendations, and drive both online engagement and offline store visits.

As Chinese outbound tourism continues to grow, businesses that understand these digital behaviours will be better positioned to create meaningful customer experiences and unlock new opportunities in the market.

Looking Ahead

This seminar is just one of many conversations we're excited to continue as we help businesses navigate the ever-evolving digital landscape.

At AdTech Innovation, we remain committed to empowering organisations with practical knowledge, innovative digital strategies, and industry insights that drive measurable business growth.

If you're looking to better connect with Chinese travellers or strengthen your digital marketing strategy for the China market, reach out to us at info@asiapac.com.hk or info@adtechinno.com for more information.