GrabAds x AsiaPac - Expanding GrabAds Digital Advertising in SEA
20 Dec , 2023
AsiaPac was recently named a strategic partner of GrabAds, the advertising arm of Grab, Southeast Asia’s leading superapp. The AsiaPac (Singapore, Malaysia, Thailand, Vietnam and the Greater China) Team recently had the opportunity to participate in GrabAds’ partnership training, during which they learnt how to leverage GrabAds’ hyperlocal insights about digital advertising in SEA and gain an advantage in supporting Greater China clients' growth in Southeast Asia.
The GrabAds training program covers details of the GrabAds partnership with comprehensive market insights and data. It also introduces the opportunities of GrabAd’s retail media network closed-loop ecosystem and the benefits of its rich, first-party audience data with case studies – which lead to better brand awareness, high-quality engagement and business growth.
Across its ride-hailing, deliveries and financial services offerings, Grab processes over 10 million transactions daily. This has given Grab the ability to provide advertisers with new ways to reach consumers via GrabAds, which has become one of the fastest-growing advertising platforms in the region.
The partnership with GrabAds enables AsiaPac to leverage Grab’s retail media network to assist our clients in building brand awareness and reaching digital marketing objectives. With Grab’s online and offline advertising platform and the unique ecosystem of GrabAds, AsiaPac assists our clients in broadly reaching millions of users in Southeast Asia and driving engagement across the region.
Combined with our leading technology and expertise in digital marketing, AsiaPac is confident in providing comprehensive customised digital advertising solutions for clients across different industries such as travel, fashion and lifestyle, helping local brands to expand and grow their business in Southeast Asia and Greater China.