Following the strong response to our first session in June, AsiaPac co-hosted an encore seminar with Gaode Map (Amap) to address the growing priority for brands to effectively convert online intent into physical storefront traffic among Chinese outbound travellers.
As cross-border tourism surges across regional hubs, Chinese consumer behaviour has indeed shifted. Gaode/Amap now functions as an all-in-one lifestyle portal, guiding decisions on dining, shopping, accommodation, and local experiences.
During the exclusive session, we broke down what this means for marketers on the ground. Here is a look at the main takeaways:
Key Highlights & Strategic Takeaways
The discussions zeroed in on the value of targeting high-value, high-intent consumers through Gaode’s 900 million+ MAUs, which represents an affluent, mobile-first cohort actively planning itineraries. Capturing these travellers while they explore destinations allows brands to engage them at the precise moment of purchase intent.
But rather than just relying solely on broad awareness, marketers can also leverage full-path O2O engagement via location-based services across every stage of the journey, from pre-trip discovery and high-visibility splash placements to navigation arrival banners and competitor location redirects.
Ultimately, the focus of the conversation centres on converting digital views into actual store traffic by utilising solutions such as Gaode/Amap Business Connect to enable physical storefronts to claim digital profiles, manage customer reviews, and run targeted CPC campaigns that drive verified foot traffic and measurable ROI.
Driving Cross-Border Growth with AsiaPac & Gaode
As an official partner of Gaode/Amap, AsiaPac helps international businesses navigate the platform’s ecosystem with end-to-end support, from certified storefront setup and localised content management to precision targeting and performance analytics.
Ready to unlock your cross-border growth with premium Chinese outbound travellers and boost your in-store traffic? Connect with our team to explore the right digital strategy for your brand.
About AsiaPac & AdTechinno
AsiaPac, with AdTechinno as its subsidiary, is an AI-driven, omnichannel digital marketing agency with extensive experience supporting more than 5,000 brands across the Asia Pacific. Its teams work across various sectors—including education, travel and hospitality, retail, finance, and public services—delivering performance-driven strategies rooted in local market insight.
With offices in Hong Kong, Chinese Mainland, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, and Indonesia, AsiaPac helps brands navigate Asia’s most complex digital ecosystems with confidence and precision.
Beyond strategic insight, we empower brands through our proprietary AI SaaS ecosystem. This includes KOOLER AI for data-led KOL discovery across 200,000+ creators, Kolsify for building culturally resonant digital avatars and social content, and OptAdEasy for AI-driven ad management and automated banner creation. Together with our programmatic DSP, APHub, we ensure that cross-border campaigns are both precise and scalable.
