We are beyond proud to announce an exceptional milestone at the Hashtag Asia Awards 2026 in Singapore. Through AdTech Innovation (AdTech), we’re honoured to be recognised among the region’s elite social media pioneers, securing the prestigious Bronze trophy amidst a highly competitive shortlist.
The Winning Category
- Bronze – Best Social Media Loyalty Programme
- Brand: Ascott Star Rewards
- Campaign: Ascott Star Rewards Social Campaign
How Ascott Redefined Guest Loyalty Through Authentic Storytelling
In a crowded hospitality market, the “Ascott Star Rewards Social Campaign” successfully shifted the paradigm, from transactional points to emotional, lifestyle-driven choices. The campaign targeted experience-driven travellers by trading corporate messaging for authentic, user-centric narratives.
AdTech managed a regional network of content creators ranging from KOLs to KOCs across Asian markets to build a groundswell of trusted community content. Pairing creator personas with matching property styles allowed the campaign to highlight how the Ascott Star Rewards memberships fit into the modern travel journey.
AdTech managed a regional network of content creators ranging from KOLs to KOCs across Asian markets to build a groundswell of trusted community content. Pairing creator personas with matching property styles allowed the campaign to highlight how the Ascott Star Rewards memberships fit into the modern travel journey.
This success highlights AdTech’s ability to combine native platform algorithms with human storytelling while reinforcing the ASR loyalty program to address complex cross‑border marketing challenges. The milestone also reflects a close collaboration with The Ascott Limited and the strong execution of regional teams, who continue to set new benchmarks for digital engagement across the Asia-Pacific region. For that, we extend our deepest gratitude to our visionary partners.
Ready to transform your brand's digital presence into an award-winning success story? Explore our comprehensive digital solutions, or get in touch with our specialists today at info@asiapac.com.hk / info@adtechinno.com for more information.
About AsiaPac & AdTechinno
AsiaPac, with AdTechinno as its subsidiary, is an AI-driven, omnichannel digital marketing agency with extensive experience supporting more than 5,000 brands across the Asia Pacific. Its teams work across various sectors—including education, travel and hospitality, retail, finance, and public services—delivering performance-driven strategies rooted in local market insight.
With offices in Hong Kong, Chinese Mainland, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, and Indonesia, AsiaPac helps brands navigate Asia’s most complex digital ecosystems with confidence and precision.
Beyond strategic insight, we empower brands through our proprietary AI SaaS ecosystem. This includes KOOLER AI for data-led KOL discovery across 200,000+ creators, Kolsify for building culturally resonant digital avatars and social content, and OptAdEasy for AI-driven ad management and automated banner creation. Together with our programmatic DSP, APHub, we ensure that cross-border campaigns are both precise and scalable.
